Do Your Social Media Strategies Need to Revamp?
Social media is an essentially free tool that influences consumer purchase behaviours. This is why businesses are leveraging its features and enjoying skyrocket sales, customer loyalty and brand recognition. Businesses can launch marketing campaigns on different social media platforms with minimal spending.
However, it is not enough that business has a social media presence. An organization must have a solid social media strategy to win the internet and most importantly their target audience. Whether you are just starting your social media campaign or are experiencing a slowdown, here are the tell-tale signs you need to revisit your strategies:
Visual content is 40 times more likely to get shared on social media compared to other types of content. This is why it is important that you produce high quality and vivid images that resonate with your brand. People may not read your captions and content but they certainly create an impression based on the graphics you share. Take time to edit your images and use low-cost photo editing tools if your social media team is in-house.
Whether you choose a traditional or modern approach, your business must have clear branding message. This message should be found across your marketing collaterals. Your content should communicate with your target audience. The key here is to make your audience instantly identify your brand by just looking at your content.
Regular content establishes your authority and increases your online visibility. Inconsistent content makes your business seems disengaged and lacks credibility. Commit to a schedule you can stick to and curate quality content. Not sure what type of content to share? This is where branding comes in. Know your audience and provide them with the articles that answer their questions. You can share inspiration and motivational quotes or ask for user-generated content. Vary your content. You don’t have to do all the work when you can ask your audience for quality and organic content.
Metrics can tell
Your social media campaigns success is measurable. You can track your ROI, web traffic and other factors to conclude whether your campaigns are succeeding or not. Measure your website activity or ask your sales department if there is an increase in your sales. You can also take into account your vanity metrics such as likes, shares, comments, retweets and shares. This will enable you to determine which type of content catches the attention of your audience. Over the period of time, you will learn which content that you should produce more and which type you must minimize on sharing.
Social media marketing isn’t an overnight process. It is a continuous method that you must carefully and patiently nurture. Your social media marketers must have a strategic approach to achieve your business goals.